Hyundai IONIQ – Premiering the future.
- World Premiere
- Space & Design
- User Experience
- Interface Design
- Hybrid & Electric car
- Translucent OLED screens
The Hyundai IONIQ is the first passenger vehicle with 3 alternative drive systems of the future. What’s invisible from the outside marks a revolution on the inside that calls for a futuristic staging.
We developed a unique installation that immersed visitors of the exhibition into the fascinating world of automotive technology with multidimensional holographic screens. For that purpose, we synchronized several layers of translucent OLED-displays with three motorized Hyundai IONIQ acrylic models in real time.
The exhibit combines a multidimensional infographics with dynamic soundscapes and straightforward usability to turn complex information into an emotionally conceivable experience.
- First utilization of translucent, self-luminous OLED displays in the world.
- Multidimensional holographic exhibit.
- World premiere of innovative drive systems.
- Innovative one-button user interface.
- INNOCEAN Worldwide Europe / Hyundai Motor Company
- Concept / Creative Direction / Motion Design / Art Direction / Holographic & 3D Content / VVVV Development / Architectural Consulting
- 2016 - 2017