It’s love, officially.
July 2020

After over a decade in business, we are excited to announce the next evolution of HERREN DER SCHÖPFUNG.

Over the course of our close longtime collaboration, we have established a strong relationship – now, we join the LIGANOVA GROUP for good. This partnership marries the leading company for seamless brand experiences in connected spaces with our dedication for creativity and technology. Enabling us to enter the next level of our united mission: Closing the gap between the digital and physical world.

The strength of our relationship originates from our shared culture of curiosity, sense for aesthetics and passion for innovative ideas. Together with and for our dear clients, we will continue to create under our own name, now stronger than ever before – with LIGANOVA’s four international offices as well as the company’s consulting & strategic services and production facilities having our back.

But there’s no time for honeymoon. Rather for passionately spent time on many lovely projects. Maybe yours.

So, GET IN CONTACT and create the future of experience.

Hyundai N-Beats – Mix your own race tracks.

  • Brand Experience
  • Automotive
  • Exhibition
  • Interface Design
  • User Experience
  • Sound Design

The Hyundai “N” series reshuffles the pack with compact sports cars. These high performance hot-hatch models resemble maximum driving enjoyment on road and race track. For the 2018 Paris Motorshow, an exhibit was created to put the model’s fascination to the test – without a test drive.

“N-Beats” combines the thrill of motorsports with the ingenuity of drum machines. The intuitive exhibit gave visitors the opportunity to create their own individual, adrenaline-soaked track, while experiencing the iconic “N” racing sound in its full power.

Its principle is as straightforward as it is entertaining: Pick a genre, mix your sound, jam, record, download and share your own race tracks. With its Hyundai “N” car sounds, every track has a unique drive and unifies brand experience with the lifestyle interests of gen Y.

    • Intuitive interface with audio-reactive sound visualizer.
    • Millionfold combinations of individual tracks.
    • Interactive motorsport, music and brand experience.
    • Crowd puller with young visitors – 1272 tracks created.
  • Client:
    DECODE / INNOCEAN Worldwide Europe / Hyundai Motor Company / Chimney
  • Industry:
    Automotive / Space&Design
  • Services:
    Art Direction / Interface Design / Motion Design
  • Year:
    2018