Merck VR Brand Dome — Decoding a brand’s DNA.
In recent years, Merck departed from being a typical chemical and pharma industry producer to become a lively science and technology corporation. The repositioning of the brand was introduced together with its rebranding. But how do you excite over 10.000 employees for a change of course in design and culture within the company?
- Virtual Reality
- User Experience
- Leap Motion
- Motion Design
- Interface Design
- Oculus Rift
Together with Merck, we developed the virtual reality brand dome to create and emotional experience of the new brand. We created an immersive and interactive experience of the new DNA of the brand for its employees, using multi-sensorial VR technology.
Three interactive chapters present the major brand elements in a playful way and communicate their correct appliance. This way, the new corporate identity is strengthened and the vision of Merck brought to life.
- Gold – GWA Health Care
- Gold – German Brand Award
- Virtually touchable design and brand DNA.
- Gamification for mediation of CI.
- Innovative User Experience.
- Combination of Oculus Rift and Leap Motion.
- DECODE / Fork Unstable Media & fischerAppelt / Merck
- Science / Technology
- Concept & User Journey / Style Frames / Motion Design Concept / Art Direction